Creative for the launch of GoPro's MISSION 1 Series cameras. Rather than building anticipation with a traditional teaser campaign, the strategy prioritized early pre-order conversion, structured as a three-part launch sequence: Reserve + Promotion, Pre-Order, and On-Shelf.

To deepen post-launch engagement, I also designed three targeted follow-up drip campaigns, each tailored to a distinct customer segment identified through database insights: Adventurous Traveler, Social Media Creator, and Visual Storyteller. These drips further educated consumers on the MISSION 1 Series' key differentiators and use cases relevant to each audience.

Result: 6 total email touchpoints — 3 launch, 3 segmented education/nurture — designed to drive early pre-orders and deepen product understanding across distinct customer personas.