Collaborated with regional tourism boards to develop "Experience Different," a travel campaign built around first-person, point-of-view adventure storytelling. The campaign aimed to inspire travel to featured destinations by highlighting must-see locations and activities, while positioning the GoPro as the essential tool for capturing a new kind of adventure — one defined by the versatility and durability core to the brand's DNA.

Result: Strengthened brand awareness by aligning GoPro with aspirational travel destinations and positioning the camera as core to how a new kind of adventure gets captured and shared.