Real Couples Campaign — Michelle Prasad Design

WEDDING PAPER DIVAS 2016 PRINT AD CAMPAIGN

OBJECTIVE: Design a print ad for placement in multiple wedding magazine publications such as
Martha Stewart Wedding, The Knot, and Brides. Develop a construct that connects wedding invitations to couples.

CONCEPT: Real Couples. Real Stories. Real Product.

Creative Director - Beth Ruggiero | Art Director/Designer - Michelle Prasad | Copywriter - Jasmine Ty

A little behind the scenes of how the Wedding Paper Divas 2016 Print Ad Campaign came to life.

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