SHUTTERFLY - BACK-TO-SCHOOL CAMPAIGN EXPRESSION
OBJECTIVE: Design a toolkit of assets for use across all platforms.
SOLUTION: A modular system through color, hand-lettered words and a variety of silhouetted product photography
giving the creative team endless composition possibilities. The overall feel was to be approachable, playful and witty.
Energetic imagery of kids interacting with our product paired with unique hand-lettered words gives a graphic inspirational vibe
that appeals to both parents (target consumer) and their kids.
Creative Director - Timothy Jones | Art Director - Christina Clugston | Copy Strategist - Alex Peterson | Senior Designer - Michelle Prasad | Designer - Katelyn McDonough
